R. Craig Miller
Books Every Product Designer Should Read
In our global information age, we are besieged with a host of new media: Facebook, Twitter, YouTube, not to mention the ubiquitous e-mail. Books are thus, at least for me, very much an antidote. They are beautiful. They are sensuous. They are filled with new discoveries. Perhaps most important, they are a transcendental respite, wherein one may think new thoughts and quietly reflect on one’s position in relation to the present as well as the past.
A thoughtful curator—and designer, for that matter—must intrinsically know the history of design: the artists, manufacturers, institutions, and museums that have created and shaped the field in which we work. Books are among the most important entrees into that larger world.
This book list is by no means meant as a comprehensive bibliography. Rather, it is a personal annotation that reflects my aesthetic viewpoint and development as a museum curator, one that has, quite naturally, something of an American perspective.
I have divided the works into the following groups:
Treatises—These publications presented a new intellectual perspective that dramatically changed the larger design field, for architects are often among the most important protagonists in advancing radical movements.
They include Le Corbusier’s Towards a New Architecture; Robert Venturi’s Complexity and Contradiction in Architecture; Robert Venturi, Denise Scott Brown, and Steven Izenour’s Learning from Las Vegas; and Barbara Radice’s Memphis: Research, Experiences, Results, Failures and Successes of New Design.
Historical Books—These publications helped identify and define important periods and developments in the history of modern design, as I grew and evolved as a museum curator and design historian.
They include Nikolaus Pevsner’s Pioneers of the Modern Movement (later republished as Pioneers of Modern Design: From William Morris to Walter Gropius); Erik Zahle’s A Treasury of Scandinavian Design; Robert J. Clark's Design in America: The Cranbrook Vision, 1925–1950; and Kathryn Hiesinger’s Design Since 1945.
I hope I may be forgiven for mentioning here two publications—USDesign, 1975–2000 and European Design Since 1985: Shaping the New Century—which could not have been completed without the collaboration of a group of distinguished colleagues. These two shows and catalogues were significant projects, for they were among the first attempts to assess the evolution of American and European design over a quarter century. In the process, the Denver Art Museum and the Indianapolis Museum of Art became important critical centers, as well as amassing extraordinary collections of contemporary American and European design, respectively.
Museum Books—These publications chronicle and exemplify the different conceptual approaches taken by important museums toward design, which can have a profound effect on the field. They also demonstrate how “the field of gravity” can shift with each generation of curators.
The books include Henry-Russell Hitchcock and Philip Johnson’s The International Style; Edgar Kaufmann Jr.’s What Is Modern Design?; Emilio Ambasz’s Italy: The New Domestic Landscape; Yvonne Brunhammer’s Les Années “25”; Hans Wichmann’s Industrial Design Unikate Serienerzeugnisse: Ein neuer Museumstyp des 20. Jahrhunderts; and Martin Eidelberg’s Design 1935–1965: What Modern Was; as well as my own Modern Design in The Metropolitan Museum of Art, 1890–1990, which is, in some respects, a sequel to Kaufmann’s seminal publication written almost a half century earlier, but one that sought to offer a more inclusive definition of what constituted modern design. This last-mentioned book also documented the Metropolitan’s highly important—but largely forgotten—role in shaping modern design in the United States during the first half of the 20th century.
Theoretical Books—There is no “one truth,” and these publications offer new theoretical, social, or cultural perspectives for examining the design arts, expanding our intellectual framework for critical judgments.
They include Henry-Russell Hitchcock’s Modern Architecture: Romanticism and Reintegration; Reyner Banham’s Theory and Design in the First Machine Age; and Penny Sparke’s An Introduction to Design and Culture in the Twentieth Century.
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Fifty years after Le Corbusier wrote Towards a New Architecture, Venturi likewise turned the design field on its head, arguing that modernism and modern were not synonymous. He offered a new, more encompassing vision of modern design that would bestir the field for almost a half century.
Along with Scandinavia, the United States was the other important center in postwar design. Under Eliel Saarinen, the Cranbrook Academy of Art offered an alternative design philosophy to the Bauhaus teaching methods that prevailed at schools like Harvard and the Illinois Institute of Technology. Cranbrook, in many respects, produced the first generation of American designers that were truly of the first rank—towering figures like Charles Eames, Eero Saarinen, Florence Knoll, and Jack Lenor Larsen who made the United States into a powerhouse in international design. This catalogue (which accompanied an exhibition) was among the first publications to document this important chapter in modern American design.
The Musée des Arts Décoratifs in Montreal was among the museums in North America that—following MoMA's lead—embraced a broad and what would be influential view of the scope of modern design. In the early 1980s, the museum began an ambitious program of acquisitions, exhibitions, and publications. It quickly became an important design center and showed that it was still possible to build a major collection in the late 20th century.
The Scandinavian and American hegemony of contemporary design was brief, and this pioneering publication chronicled the reemergence of Europe—particularly Italy—as a leading force in the second half of the 20th century. Design Since 1945 is also unusual in that Kathryn Hiesinger chose designers—versus curators or historians—in shaping this important exhibition (designed by George Nelson, no less) and accompanying catalogue.
A defining European curator, Hans Wichmann built one of the premier collections of modern design at Die Neue Sammlung in Munich. These holdings were not only international in scope but also reflected a new, more encompassing interpretation of modern design that would have a profound effect on the field.
One of the most influential exhibitions and catalogues of the 20th century, The International Style not only introduced modernism to an American audience, but it also established modernism as the “holy grail” for The Museum of Modern Art (MoMA) in New York, a conceptual approach that the institution has embraced for almost three-quarters of a century.
Design history is still a relatively new field, and Sparke is one of the most original and influential European design historians of her generation, who has fundamentally changed our way of seeing and understanding design. This book is one of her earliest publications but remains essential reading for anyone in the field.
Perhaps the last epochal design show and catalogue to be produced by MoMA. The exhibition not only anointed Italy as the leader in design in the second half of the 20th century, but it also christened a pantheon of Italian designers and manufacturers who would ultimately lead contemporary design in a multitude of new directions.
With his two colleagues, Venturi reasserted the importance of the vernacular and showed that the ordinary can be transformed into the extraordinary, again pushing the boundaries of modern design.
By the 1960s, a number of European museums had begun to usurp the leadership role in defining modern design. Curators such as Yvonne Brunhammer transformed the Musée des Arts Décoratifs in Paris into powerhouses, institutions that rewrote the history of modern design and that mounted major exhibitions and produced catalogues that defined contemporary European design.
Ettore Sottsass was one of the most radical and influential designers in the second half of the 20th century. Through groups such as Memphis, he created a new conceptual and visual language for design, one that is now called postmodernism (until a more apropos term is invented). Radice’s publication is a powerful manifesto of Sottsass’s polemics for this alternative international style.
Like Nikolaus Pevsner, Hitchcock was one of the most influential historians of his generation. It was not only what he wrote but how he thought that was so important to students. Certainly one of Hitchcock’s finest attributes was his catholic taste: he had the discerning ability to see what was equally significant in “conservative” as well as “avant-garde” work, an important lesson aptly illustrated for a young designer or historian in this early publication.
This iconic book chronicles the formative development of modern design from the mid-19th century into the early 20th century. While it is now easy to criticize or dismiss Pevsner as a historian, he was one of the “gods” who helped create and define modern design. One of his most important achievements was that he was not only able to discern what was important in contemporary design, but he also had the exceptional and rare ability to simultaneously put it into a larger historical context, a feat to which many aspire but at which few succeed.
Banham was a provocative writer who constantly questioned the “myths” of modern design, offering challenging new interpretations. This ability to question and rethink is an intellectual task that each generation must address, to be able to move forward, linking the present to the past from fresh perspectives.
In the 1920s, Corbu broke with the Beaux-Arts tradition and helped to shape a new modernist style. He also reinvigorated the architectural treatise, once again, as a powerful manifesto that could change every aspect of the design arts.
Now largely forgotten, this early publication opened my eyes to the extraordinary achievements of Nordic design in the two decades after World War II. Rarely have so many countries produced so many first-rate designers in such a broad array of design media. It was a brief but golden age for Scandinavia.
In many respects, Kaufmann personified the role of a modern design curator in American museums in the 20th century, one who was highly visible and influential in shaping public taste. His advocacy of the concept of “good design” profoundly shaped MoMA and the ideals of modern design at mid-century.
Announcements
Now is Better by Stefan Sagmeister
Now is Better
By Stefan Sagmeister
Publisher: Phaidon Press
Published: October 2023
Combining art, design, history, and quantitative analysis, transforms data sets into stunning artworks that underscore his positive view of human progress, inspiring us to think about the future with much-needed hope.
Design Emergency: Building a Better Future by Alice Rawsthorn and Paola Antonelli
Design Emergency: Building a Better Future
By Alice Rawsthorn and Paola Antonelli
Publisher: Phaidon Press
Published: May 2022
Rawsthorn and Antonelli tell the stories of the remarkable designers, architects, engineers, artists, scientists, and activists who are at the forefront of positive change worldwide. Focusing on four themes—Technology, Society, Communication, and Ecology—the authors present a unique portrait of how our great creative minds are developing new design solutions to the major challenges of our time, while helping us to benefit from advances in science and technology.
Why Design Matters: Conversations with the World’s Most Creative People by Debbie Millman
Why Design Matters: Conversations with the World's Most Creative People
By Debbie Millman
Publisher: Harper Design
Published: February 22, 2022
Debbie Millman—author, educator, brand consultant, and host of the widely successful and award-winning podcast “Design Matters”—showcases dozens of her most exciting interviews, bringing together insights and reflections from today’s leading creative minds from across diverse fields.
Milton Glaser: POP by Steven Heller, Mirko Ilić, and Beth Kleber
Milton Glaser: POP
By Steven Heller, Mirko Ilić, and Beth Kleber
Publisher: The Monacelli Press
Published: March 2023
This collection of work from graphci design legend Milton Glaser’s Pop period features hundreds of examples of the designer’s work that have not been seen since their original publication, demonstrating the graphic revolution that transformed design and popular culture.
Meet Me by the Fountain: An Inside History of the Mall by Alexandra Lange
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By Alexandra Lange
Publisher: Bloomsbury
Published: June 2022
Chronicles postwar architects’ and merchants’ invention of the shopping mall, revealing how the design of these marketplaces played an integral role in their cultural ascent. Publishers Weekly writes, “Contending that malls answer ‘the basic human need’ of bringing people together, influential design critic Lange advocates for retrofitting abandoned shopping centers into college campuses, senior housing, and ‘ethnocentric marketplaces’ catering to immigrant communities. Lucid and well researched, this is an insightful study of an overlooked and undervalued architectural form.”
Die Fläche: Design and Lettering of the Vienna Secession, 1902–1911 (Facsimile Edition) by Diane V. Silverthorne, Dan Reynolds, and Megan Brandow-Faller
Die Fläche: Design and Lettering of the Vienna Secession, 1902–1911 (Facsimile Edition)
By Diane V. Silverthorne, Dan Reynolds, and Megan Brandow-Faller
Publisher: Letterform Archives Books
Published: October 2023
This facsimile edition of Die Fläche, recreates every page of the formative design periodical in full color and at original size, accompanied by essays that contextualize the work, highlighting contributions by pathbreaking women, innovative lettering artists, and key practitioners of the new “surface art,” including Rudolf von Larisch, Alfred Roller, and Wiener Werkstätte founders Koloman Moser and Josef Hoffmann.
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