Girls’ Fashion in Japanese Manga

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Mana Takemura

Paiintanashonaru, Tokyo, 2012, Japanese

Nonfiction, Fashion Design

8.5 x 6 inches, paperback, 168 pages

ISBN: 9784756241801

Includes the work of manga artists such as Yumiko Ooshima, Kyoko Okazaki, Ai Yazawa, and many more.

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Daijiro Mizuno

On Daijiro Mizuno’s Notable Books of 2012 list

Japanese manga has been a subject of critical inquiry, or a subject of desire, for many male scholars, including Hiroki Azuma. However, there have been hardly any books on girls’ fashion in manga from the female perspective. Characters appearing in manga dress themselves to construct a narrative (reminding me of what Walter. J. Ong argued in relation to “orality”) about themselves. Are manga illustrators just as creative as fashion designers? This book introduces the relationship between characters and fashion to provide a unique perspective on girls’ manga and fashion design.

マンガはこれまでにも東浩紀や大塚英志ら男性の研究者によって、分析の、あるいは欲望の対象となってきた。しかし、マンガのキャラクター、特に少女のファッションに焦点をあてて、女性の立場から紹介されたものは少ない。物語の中でキャラクターが着る服は、キャラクターを構成し物語をわかりやすくする重要な要素になっている。キャラクターとファッションの関係性などを紹介しつつ、少女マンガとファッションデザインについて考えることができる楽しい一冊である。

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