Symbols and Seeing: Mark Fox and Angie Wang in Conversation
The partners of Design is Play talk about their new book on signs and signifiers.
By Steve Kroeter April 25, 2017We sat down with Mark Fox and Angie Wang—designers and educators specializing in trademarks and typography who work as partners in Design is Play—to talk about their recently published book, Symbols: A Handbook for Seeing (The Monacelli Press, 2016). In the conversation, Mark and Angie gave their thoughts on sharpening sensory awareness by paying attention to the visual signs in the world around us, symbols across various cultures, and a few of their favorite books on the subject.
Designers & Books: The subtitle of the book is “A Handbook for Seeing.” Does this refer specifically to “seeing” symbols—or are you suggesting the use of symbols as a way to attain a more knowing way of seeing generally?
Mark Fox & Angie Wang: “Seeing,” as opposed to “looking,” is the crux of all of the classes that we teach at California College of the Arts in San Francisco. One of the strategies we use to get our students to see, to pay attention, is to have them create work by hand in the material world: drawing, inking, cutting paper, composing layouts using xeroxes, etc. (This type of imperfect, analog work invites refinement. The screen environment and its illusion of “finish,” on the other hand, resists refinement.) We have found that, in order to do good work, we must first fall in love with something: an idea, a typeface, a form, a color, a method of reproduction. And in order to fall in love, we must first pay attention.
At its most basic, our book can be understood as an encouragement to pay more attention to the signs and signifiers that populate our world—to fall in love. And yes, we are suggesting that a greater awareness of symbolism will sharpen the senses—and one’s critical faculties. (It has certainly sharpened ours!) Simplistic, binary thinking in a multicultural society is counter-productive at best, and dangerous at worst.
We believe that a knowledge of and appreciation for symbols that carry multiple or even contradictory meanings aids in the maintenance of an open mind. In the introduction to her excellent book An Illustrated Encyclopaedia of Traditional Symbols, J.C. Cooper puts it this way: “Exclusiveness is a primitive and immature characteristic; the symbol is inclusive and expansive…. A symbol may also have both an esoteric and exoteric meaning, so that the most obvious and usual interpretation is not necessarily complete and can be merely a half-truth: it may both reveal and conceal.”
D&B: How long was the book in the making? How did you divide up the work between the two of you? Was it suggested by your work with your students?
MF and AW: We worked on the book in fits and starts over five years and assumed different roles: Mark conducted written research and is the lead writer; we both contributed visual research; and Angie edited the writing and is the lead designer. We are both practicing graphic designers with a particular love for the mechanisms by which meaning is conveyed. For Mark, this is manifested in his obsession with glyphs, in particular in non-lingual marks. (In our studio practice, Mark specializes in the design of trademarks and icon systems.) For Angie, this is manifested in her lifelong love of languages. Born in Taipei, Taiwan, Angie speaks both Mandarin and English, and majored in Japanese at UC Berkeley. We think that a book exploring symbolism authored by practicing designers brings a unique perspective to an established category. Most books of this nature are not written from the point of view of an image maker, and we believe that our “curatorial eye” is crucial to the selection of the book’s images. The book showcases symbolic images that are emblematic of different cultures, epochs, and motivations: images and artifacts created to evangelize, control, sell, teach, protest, initiate, and even entertain.
The range of media includes both the “high” and “low:” oil paintings and biscuit packaging, monuments and mass-produced ashtrays. The juxtapositions of images on the page are meant to challenge readers’ assumptions about the breadth of ideas expressed by symbols and as well as the breadth of their forms. A multicultural approach to a book of symbolism is standard; a cross-disciplinary approach, however, is novel—and coincidentally reflects recent trends in exhibition curation at major museums. In a New York Times article from December 2015, Ann Temkin, the Museum of Modern Art’s Chief Curator of Painting and Sculpture, is quoted as saying that the museum is “reflecting a more widespread shift from thinking in categories—or thinking in so-called canonical narratives—to thinking about multiple histories. Having a sense of curiosity, rather than a desire for pronouncement.”
D&B: In your research how much variation have you found in the importance of symbols from culture to culture? Are there cultures that you would characterize as particularly symbol rich and others not so much?
MF & AW: Every culture is rich with symbolism, but the visual forms that these symbols take vary widely according to the forces that shape that culture: among them religion, language, and media. For instance, the traditional Islamic prohibition against creating figurative images—aniconism—forced artists to work with abstract forms, including geometric patterning and calligraphy. Our book includes a hexagonal fritware tile from the Ottoman empire that reduces the idea of a tiger and leopard, symbols of fearsome power, to a motif of disembodied stripes and spots. Chinese culture, in contrast, is rich with figurative iconography, but it is perhaps unique in the number of its symbols that originate in the spoken language’s many homophones. One example: in Mandarin the sound fu can be understood as both “bat” and “blessing.” The bat is thus a symbol of good luck in China, and it is used in combination with other homophones to convey coded messages of good wishes. A bat (fu) shown upside down (dao) sounds like the phrase fu dao, or “blessings have arrived.”
Technologies of production and reproduction may play a role as well. It is not uncommon for cultures that weave to develop a geometric iconography suited to the material constraints of fibers on a loom or plant matter in the context of a woven basket. (See the traditional arts of the Berbers of Morocco, the Wixárika of Mexico, and the Navajo of the American Southwest.) The rectilinear forms of the Germanic runic alphabet are due to the fact that runes were originally scratched or carved in wood, and not written with a brush or broad nib pen on parchment.
D&B: For someone interested in knowing more about the importance and meaning of symbols can you recommend a few books, in addition to your own?
MF & AW: The aforementioned Illustrated Encyclopaedia of Traditional Symbols, first published in 1978. Its concision makes it an indispensable introduction to symbolism. We also recommend The Complete Dictionary of Symbols, edited by Jack Tresidder, and The Penguin Dictionary of Symbols, edited by Jean Chevalier and Alain Gheerbrant. Books of symbolism with a specific focus—Aztec and Mayan iconography, Celtic coins, Berber carpets, Egyptian hieroglyphics, Japanese shunga prints—can be found in our book’s bibliography.
All images courtesy of Mark Fox and Angie Wang.
Announcements
Now is Better by Stefan Sagmeister
Now is Better
By Stefan Sagmeister
Publisher: Phaidon Press
Published: October 2023
Combining art, design, history, and quantitative analysis, transforms data sets into stunning artworks that underscore his positive view of human progress, inspiring us to think about the future with much-needed hope.
Design Emergency: Building a Better Future by Alice Rawsthorn and Paola Antonelli
Design Emergency: Building a Better Future
By Alice Rawsthorn and Paola Antonelli
Publisher: Phaidon Press
Published: May 2022
Rawsthorn and Antonelli tell the stories of the remarkable designers, architects, engineers, artists, scientists, and activists who are at the forefront of positive change worldwide. Focusing on four themes—Technology, Society, Communication, and Ecology—the authors present a unique portrait of how our great creative minds are developing new design solutions to the major challenges of our time, while helping us to benefit from advances in science and technology.
Why Design Matters: Conversations with the World’s Most Creative People by Debbie Millman
Why Design Matters: Conversations with the World's Most Creative People
By Debbie Millman
Publisher: Harper Design
Published: February 22, 2022
Debbie Millman—author, educator, brand consultant, and host of the widely successful and award-winning podcast “Design Matters”—showcases dozens of her most exciting interviews, bringing together insights and reflections from today’s leading creative minds from across diverse fields.
Milton Glaser: POP by Steven Heller, Mirko Ilić, and Beth Kleber
Milton Glaser: POP
By Steven Heller, Mirko Ilić, and Beth Kleber
Publisher: The Monacelli Press
Published: March 2023
This collection of work from graphci design legend Milton Glaser’s Pop period features hundreds of examples of the designer’s work that have not been seen since their original publication, demonstrating the graphic revolution that transformed design and popular culture.
Meet Me by the Fountain: An Inside History of the Mall by Alexandra Lange
Meet Me by the Fountain: An Inside History of the Mall
By Alexandra Lange
Publisher: Bloomsbury
Published: June 2022
Chronicles postwar architects’ and merchants’ invention of the shopping mall, revealing how the design of these marketplaces played an integral role in their cultural ascent. Publishers Weekly writes, “Contending that malls answer ‘the basic human need’ of bringing people together, influential design critic Lange advocates for retrofitting abandoned shopping centers into college campuses, senior housing, and ‘ethnocentric marketplaces’ catering to immigrant communities. Lucid and well researched, this is an insightful study of an overlooked and undervalued architectural form.”
Die Fläche: Design and Lettering of the Vienna Secession, 1902–1911 (Facsimile Edition) by Diane V. Silverthorne, Dan Reynolds, and Megan Brandow-Faller
Die Fläche: Design and Lettering of the Vienna Secession, 1902–1911 (Facsimile Edition)
By Diane V. Silverthorne, Dan Reynolds, and Megan Brandow-Faller
Publisher: Letterform Archives Books
Published: October 2023
This facsimile edition of Die Fläche, recreates every page of the formative design periodical in full color and at original size, accompanied by essays that contextualize the work, highlighting contributions by pathbreaking women, innovative lettering artists, and key practitioners of the new “surface art,” including Rudolf von Larisch, Alfred Roller, and Wiener Werkstätte founders Koloman Moser and Josef Hoffmann.
Popular NowWeekMonth
- The Book We Need Now: New from Stefan Sagmeister
- Quote of the Day: Witold Rybczynski & Paradise Planned
- Summer Reading for Design Lovers: The Story of Architecture
- One Book and Why: Design School Dean Frederick Steiner Recommends . . .
- One Book and Why: Graphic Designer Stefan Sagmeister Recommends . . .
- Book List of the Week: Milton Glaser
- Imagining Information: Symbols, Isotype, and Book Design
- “The Notebooks and Drawings of Louis I. Kahn” To Be Reissued in a New Facsimile Edition
- Do We Need a Completely New Approach to Marketing Books?
- Question Everything: A Conversation with OK-RM’s Rory McGrath