Visual Research (second edition): An Introduction to Research Methodologies in Graphic Design

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Ian Noble

Russell Bestley

AVA Publishing, Worthing, Sussex, 2011, English

Nonfiction, Graphic Design

8.5 x 10.5 inches, paperback, 224 pages, 200 color illustrations

ISBN: 9782940411603

Suggested Retail Price: $52.50

From the Publisher. Visual Research: An Introduction to Research Methodologies in Graphic Design (second edition) is a guide to the practice of researching for graphic design projects. This book explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. It features a range of case studies that demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. This edition also includes 12 new international case studies, end of chapter exercises, a new chapter on Visual Grammar and a foreword by Ellen Lupton, an internationally renowned graphic designer, writer, curator and educator.

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