TD 63-73: Total Design and Its Pioneering Role in Graphic Design: Total Design and Its Pioneering Role In Graphic DesignTransforming SpacesAn Insider’s View by Ben Bos

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Ben Bos

Unit Editions, London, 2011, English

Nonfiction, Graphic Design

7.5 x 9.5 inches, hardcover 320 pages

ISBN: 9780956207128

Suggested Retail Price: $55.00

From the Publisher. TD 63-73: Total Design and Its Pioneering Role In Graphic Design is a unique insider’s account of the evolution of Total Design, one of the most important and influential design groups in the history of visual design. Written by Ben Bos, a key member of the studio, the book describes how a group of idealistic Dutch designers came together to form a multidisciplinary design studio that helped shape the future of graphic design. Total Design began in Amsterdam in 1963. Ben Bos joined the founders (Wim Crouwel, Benno Wissing, Friso Kramer, and the Schwarz Brothers) from the outset. Together, and individually, they set new benchmarks for identity design, cultural design, exhibition design, and product design. TD 63-73 is the story of Total Design’s golden period. It contains hundreds of images from the TD archive, and in Ben Bos’s text the reader is given an "up close and personal" history of a design group that remains as important today as it did when it launched in the icy winter of 1963.

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Tiana Vasiljev

On Tiana Vasiljev’s Notable Books of 2011 list

The latest book by Unit Editions is based on the personal memories of Ben Bos, a key member of the Total Design studio. TD 63-73 chronicles the story of Total Design’s golden period through a series of written accounts and a very impressive collection of images from the TD archive. The publication is wonderfully documented, well researched, and designed to the highest standards. It is by far one of the most inspiring and insightful publications of the year and is an essential piece for every designer's library.

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