The Power of Glamour: Longing and the Art of Visual Persuasion

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Virginia Postrel

Simon & Schuster, New York, 2013, English

Design, General; Nonfiction, Fashion Design; Nonfiction, Branding Design

8.8 x 7.4 inches, hardcover, 288 pages

ISBN: 9781416561118

Suggested Retail Price: $28.00

From the Publisher. In provocative detail with more than 100 illustrations, critically acclaimed author Virginia Postrel separates glamour from glitz, revealing what qualities make a person, an object, a setting, or an experience glamorous. What is it that creates that pleasurable pang of desire—the feeling of “if only”? If only I could wear those clothes, belong to that group, drive that car, live in that house, be (or be with) that person? Postrel identifies the three essential elements in all forms of glamour and explains how they work to create a distinctive sensation of projection and yearning. From vacation brochures to military recruiting ads, from the Chrysler Building to the iPad, from political utopias to action heroines, Postrel argues that glamour is a seductive cultural force. Its magic stretches beyond the stereotypical spheres of fashion or film, influencing our decisions about what to buy, where to live, which careers to pursue, where to invest, and how to vote. The result is myth shattering: a revelatory theory that explains how glamour became a powerful form of nonverbal persuasion, one that taps into our most secret dreams and deepest yearnings to influence our everyday choices.

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