101 Design Methods: Structured Approach for Driving Innovation in Your Organization

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Vijay Kumar

Wiley, Hoboken, NJ, 2012, English

Design, General

7.4 x 9.1 inches, paperback, 336 pages

ISBN: 9781118083468

Suggested Retail Price: $34.95

From the Publisher. Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

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Donald Norman

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Vijay Kumar's book 101 Design Methods an excellent compendium and structured guide to the use of the many methods of design research.

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