Norman Bel Geddes Designs America
From the Publisher. Norman Bel Geddes Designs America accompanies a landmark exhibition exploring the career of Norman Bel Geddes (1893–1958), one of the 20th century’s foremost theatrical and industrial designers. This companion volume explores Bel Geddes’s life and career in comprehensive detail through nearly 100 projects, ranging from streamlined airplanes, ships, and cars, to stage sets, appliances, and much more. Both the exhibition and the book bring together never-before-seen drawings, models, photographs, and films drawn from the Ransom Center’s Bel Geddes collection. He is perhaps best known for his Futurama display for the General Motors Highways and Horizons exhibit at the New York World’s Fair of 1939–40, which to this day remains a useful model for city planning and design. The exhibition is curated by Donald Albrecht, who contributed the book’s introduction and serves as its editor. In addition to Albrecht, who has written the introduction, twenty scholars have contributed essays. The exhibition I Have Seen the Future: Norman Bel Geddes Designs America opened in September 2012 at the Harry Ransom Center in Austin, and will travel to the Museum of the City of New York.
Norman Bel Geddes Designs America accompanies the first major exhibition about Norman Bel Geddes (1893–1958), at the Harry Ransom Center at University of Texas in Austin.
Bel Geddes began in theater. He became the quintessential industrial designer of the founding generation—the pop apotheosis of the profession—but Raymond Loewy, Walter Dorwin Teague, and Henry Dreyfuss ended up better known and more highly respected. At the height of his career Bel Geddes was already the object of joking New Yorker cartoons and covers.
Curator Donald Albrecht traces Bel Geddes’s career in this first full volume about him. Running through the story is the theme of theater: dramatic effects were the stuff of Bel Geddes’s earliest work, in costumes and sets for stage, and the keynote to his work in products and presentations. His designs for hardware participated in the same melodrama as his dramaturgy. His buildings and technology were more Amazing Stories magazine cover than serious proposals. There were the pod-like cars, thousands of which were deployed in the Magic Motorways of the Futurama display for the General Motors Highways and Horizons exhibit at the New York World’s Fair of 1939–40. There were amazing visionary multi-engine airliners and ocean liners. It turned out that there was a mundane reality behind all of these: the freeway traffic jams and the crowded aisles of Boeing jumbo jets or Carnival cruise lines. But dramatized and futurized, it was technological opera. Bel Geddes’s approach is seen in miniature in the cover of his book Magic Motorways, where the type is shadowed and stretched like figures in a film noir set.
The present book looks behind the wizard’s screen, with never-before-seen drawings, photos, films, and models from the Ransom Center collection. Essays by 20 scholars accompany the images. The exhibition called “I Have Seen the Future: Norman Bel Geddes Designs America” opened in Austin in September and will travel to the Museum of the City of New York in 2013.
Announcements
Now is Better by Stefan Sagmeister
Now is Better
By Stefan Sagmeister
Publisher: Phaidon Press
Published: October 2023
Combining art, design, history, and quantitative analysis, transforms data sets into stunning artworks that underscore his positive view of human progress, inspiring us to think about the future with much-needed hope.
Design Emergency: Building a Better Future by Alice Rawsthorn and Paola Antonelli
Design Emergency: Building a Better Future
By Alice Rawsthorn and Paola Antonelli
Publisher: Phaidon Press
Published: May 2022
Rawsthorn and Antonelli tell the stories of the remarkable designers, architects, engineers, artists, scientists, and activists who are at the forefront of positive change worldwide. Focusing on four themes—Technology, Society, Communication, and Ecology—the authors present a unique portrait of how our great creative minds are developing new design solutions to the major challenges of our time, while helping us to benefit from advances in science and technology.
Why Design Matters: Conversations with the World’s Most Creative People by Debbie Millman
Why Design Matters: Conversations with the World's Most Creative People
By Debbie Millman
Publisher: Harper Design
Published: February 22, 2022
Debbie Millman—author, educator, brand consultant, and host of the widely successful and award-winning podcast “Design Matters”—showcases dozens of her most exciting interviews, bringing together insights and reflections from today’s leading creative minds from across diverse fields.
Milton Glaser: POP by Steven Heller, Mirko Ilić, and Beth Kleber
Milton Glaser: POP
By Steven Heller, Mirko Ilić, and Beth Kleber
Publisher: The Monacelli Press
Published: March 2023
This collection of work from graphci design legend Milton Glaser’s Pop period features hundreds of examples of the designer’s work that have not been seen since their original publication, demonstrating the graphic revolution that transformed design and popular culture.
Meet Me by the Fountain: An Inside History of the Mall by Alexandra Lange
Meet Me by the Fountain: An Inside History of the Mall
By Alexandra Lange
Publisher: Bloomsbury
Published: June 2022
Chronicles postwar architects’ and merchants’ invention of the shopping mall, revealing how the design of these marketplaces played an integral role in their cultural ascent. Publishers Weekly writes, “Contending that malls answer ‘the basic human need’ of bringing people together, influential design critic Lange advocates for retrofitting abandoned shopping centers into college campuses, senior housing, and ‘ethnocentric marketplaces’ catering to immigrant communities. Lucid and well researched, this is an insightful study of an overlooked and undervalued architectural form.”
Die Fläche: Design and Lettering of the Vienna Secession, 1902–1911 (Facsimile Edition) by Diane V. Silverthorne, Dan Reynolds, and Megan Brandow-Faller
Die Fläche: Design and Lettering of the Vienna Secession, 1902–1911 (Facsimile Edition)
By Diane V. Silverthorne, Dan Reynolds, and Megan Brandow-Faller
Publisher: Letterform Archives Books
Published: October 2023
This facsimile edition of Die Fläche, recreates every page of the formative design periodical in full color and at original size, accompanied by essays that contextualize the work, highlighting contributions by pathbreaking women, innovative lettering artists, and key practitioners of the new “surface art,” including Rudolf von Larisch, Alfred Roller, and Wiener Werkstätte founders Koloman Moser and Josef Hoffmann.
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